Arun MehtaThe “MEHTA” Approach for Unbiased Data AnalysisData analysis is a critical process that organizations and individuals use to extract valuable insights from data. However, ensuring that…Oct 3, 2023Oct 3, 2023
Arun MehtaApple Introduces iPhone 15 and iPhone 15 Plus: A New Era of InnovationIn a highly anticipated announcement, Apple unveiled its latest generation of iPhones, the iPhone 15 and iPhone 15 Plus, marking a…Sep 13, 2023Sep 13, 2023
Arun MehtaAnalyzing the Looming Recession of 2024: Resilience Amidst Unsettling Economic TrendsAs we approach the year 2024, concerns about a looming recession have started to permeate economic discussions. This article delves into…Jun 8, 2023Jun 8, 2023
Arun MehtaUsing Media Mix Models with Limited Marketing Data: Strategies and ApproachesMedia mix models play a crucial role in helping businesses understand the impact of different marketing channels on their overall…Jun 2, 2023Jun 2, 2023
Arun MehtaMedicare Marketing Digital Trifecta: Click-to-Call, Form Fills, and SMS Magic!In addition to Direct Mail, digital marketing is an essential component of Medicare marketing. Click-to-call campaigns and form fills, SMS…May 23, 2023May 23, 2023
Arun MehtaAre you ready for AEP in 2023?Medicare is a government-run health insurance program that covers individuals who are 65 years old and above, certain younger people with…Apr 25, 2023Apr 25, 2023
Arun Mehta“Life Insurance Showdown: Whole Life vs. Term Life — Which is Right for You?”Life insurance is a crucial aspect of financial planning, as it helps protect your loved ones from financial hardship in case of your…Apr 23, 2023Apr 23, 2023
Arun MehtaUnlocking Marketing Success: The Power of Analytics and Key Performance Indicators (KPIs)Marketing is an ever-evolving landscape that requires constant monitoring and analysis to optimize performance and achieve business…Apr 10, 2023Apr 10, 2023
Arun MehtaMastering Marketing Insights: Harnessing Causal Inference for Data-Driven SuccessCausal inference is a statistical approach used in marketing strategy to understand the causal relationship between marketing efforts and…Apr 7, 2023Apr 7, 2023
Arun Mehta“Unveiling the Power of Analytics: Maximizing Marketing ROI with the help of Media Mix Models and…Media mix modeling and multi-touch attribution are two different analytical methods used to measure the effectiveness of marketing…Apr 3, 2023Apr 3, 2023
