Jul 21, 2017 · 1 min read
A Thought provoking post, Kipp Bodnar!
I do wonder that compared to traditional channels like email and media, emerging channels have a vested interest in protecting the audience from content-abuse. Email, for example, has relatively weak controls, compared to Facebook Messenger which is more actively managed.
It does make our job harder, but that is perhaps not a bad thing!
I do agree and feel it fundamentally boils down to ensuring the strategy is a forethought and the audience (not product or channels) should be at the centre, always!