Arunn Ramadoss
Jul 21, 2017 · 1 min read

A Thought provoking post, Kipp Bodnar!

I do wonder that compared to traditional channels like email and media, emerging channels have a vested interest in protecting the audience from content-abuse. Email, for example, has relatively weak controls, compared to Facebook Messenger which is more actively managed.

It does make our job harder, but that is perhaps not a bad thing!

I do agree and feel it fundamentally boils down to ensuring the strategy is a forethought and the audience (not product or channels) should be at the centre, always!

)

    Arunn Ramadoss

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    Lives in the space between technology and marketing, Business and people, complex and simple. Has lots of opinions and learning to express them :-)