Arun GopalaswamiinRecotapHow to scale B2B web personalisation ?The era of hyper-personalisation is up on us and is here to stay. B2B businesses are battling for the attention of an increasingly…Sep 18, 2019Sep 18, 2019
Arun GopalaswamiinRecotapI = Intent; Why B2B marketing today is all about the I.What is an Intent ?Sep 12, 2019Sep 12, 2019
Arun GopalaswamiinRecotapCase Study — How Recotap solution improves client’s AD ROI by optimising webpages for conversionsSituationSep 9, 2019Sep 9, 2019
Arun GopalaswamiinRecotapWebsite Personalisation — the next frontier in B2B MarketingPersonalisation is the act of tailoring a service or a product experience to meet the specific needs of individuals, cohort of smaller…Sep 7, 2019Sep 7, 2019
Arun Gopalaswami140 Characters DilemmaOf Course I’m referring to Twitter and its 140 problems…there has been a constant chirp across Twitterverse and elsewhere about how the…Jan 21, 2016Jan 21, 2016
Arun GopalaswamiThe curious case of iOS keyboardsWhat Happens If You Break The Programmer Mold In One Of The Most Casual Professional Environments In The World?Dec 16, 2015Dec 16, 2015
Arun GopalaswamiMailbox will be no more…now what?I woke up to the news this morning that Dropbox has decided to pull the plug on Mailbox, the popular mobile email app, for reasons they…Dec 8, 20153Dec 8, 20153