Arun Gopalaswami – Medium

Arun Gopalaswami

Arun Gopalaswami
in
Recotap

How to scale B2B web personalisation ?

The era of hyper-personalisation is up on us and is here to stay. B2B businesses are battling for the attention of an increasingly…

Sep 18, 2019

Personalisation in B2B marketing

Sep 18, 2019

Arun Gopalaswami
in
Recotap

I = Intent; Why B2B marketing today is all about the I.

What is an Intent ?

Sep 12, 2019

I = Intent; Why B2B marketing today is all about the I.

Sep 12, 2019

Arun Gopalaswami
in
Recotap

Case Study — How Recotap solution improves client’s AD ROI by optimising webpages for conversions

Situation

Sep 9, 2019

Case Study — How Recotap solution improves client’s AD ROI by optimising webpages for conversions

Sep 9, 2019

Arun Gopalaswami
in
Recotap

Website Personalisation — the next frontier in B2B Marketing

Personalisation is the act of tailoring a service or a product experience to meet the specific needs of individuals, cohort of smaller…

Sep 7, 2019

Website Personalisation — the next frontier in B2B Marketing

Sep 7, 2019

Arun Gopalaswami
in
Opinion Bits

How To Solve The 3 Biggest Problems of UPI

Dec 16, 2016

How To Solve The 3 Biggest Problems of UPI

Dec 16, 2016

Arun Gopalaswami

140 Characters Dilemma

Of Course I’m referring to Twitter and its 140 problems…there has been a constant chirp across Twitterverse and elsewhere about how the…

Jan 21, 2016

140 Characters Dilemma

Jan 21, 2016

Arun Gopalaswami

The curious case of iOS keyboards

What Happens If You Break The Programmer Mold In One Of The Most Casual Professional Environments In The World?

Dec 16, 2015

The curious case of iOS keyboards

Dec 16, 2015

Arun Gopalaswami

Mailbox will be no more…now what?

I woke up to the news this morning that Dropbox has decided to pull the plug on Mailbox, the popular mobile email app, for reasons they…

Dec 8, 2015

Mailbox will be no more…now what?

Dec 8, 2015

Arun Gopalaswami

Arun Gopalaswami

Co-founder @Recotap ¦ Design Thinker ¦ Digital Enabler ¦ Product Mind ¦ Rationalist ¦ Sustainability Proponent

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