Arushi KishoreThe Decoy Effect: How marketers make you choose what they wantThe Decoy Effect, also known as the asymmetric dominance effect or the attraction effect takes place when our preference for one of two…Jun 22, 2022Jun 22, 2022
Arushi KishoreMental Accounting: DefinedAssume you’re walking down a street and come across a Rs.2000 note on the ground. You’re generally a pretty economical person who has been…Jun 20, 20221Jun 20, 20221
Arushi KishorePsychology of ConformityWhy are we prone to doing what everyone else does? People within society desire to belong and be accepted, whether by a family or group. As…Jun 18, 20221Jun 18, 20221
Arushi KishoreComplex Buying Behaviour: An OverviewAs the name implies, this is a form of consumer behaviour that is complex in nature. It does not involve on-the-spot purchasing, but rather…Jun 18, 2022Jun 18, 2022
Arushi KishoreLoss Aversion: What is it?When we win or lose something as humans, we feel it. It could be a pleasant, proud feeling from discovering a Rs.500 note in our pockets…Jun 18, 2022Jun 18, 2022
Arushi KishoreOnline Cart Abandonment: Why does it occur?According to Indian Marketers, the average cart abandonment rate in India is around 51%. However, studies show that cart abandonment rates…Jun 18, 2022Jun 18, 2022
Arushi KishoreUnderstanding Heuristics — With ExamplesEvery day, you probably make hundreds, if not thousands, of decisions. What should you eat for lunch? Which clothes should you wear…Jun 18, 20221Jun 18, 20221
