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International Poetry Forum — Work Journal

3 min readJan 20, 2025

January 2025 / Arden Rusu

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Favorite Example Works — Observations

  • Obviously made by the human hand. Lots of textures present, imperfection of traditional illustration… intentionally amateur in the hand-drawn type zone.
  • Drawings range from simple to complex in detail. Either represent a select poet (not shown in these examples), ostensibly reference themes in a poet’s work (hammer, hand, gun) or lean more towards abstract forms, probably to capture the feeling of a poet’s work.
  • Midcentury aesthetics. Color blocks, deliciously dated fonts. Lots of primaries. Everything is on an off-white background.
  • Mediums in use look like ink, charcoal or graphite, colored pencil, cut-n’-paste paper collaging.

Other Sources of Inspiration

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Drafts

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  • Note to self: The typewriter is super cliché. Literally was a concept for one of my Poets Aloud drafts. Stay away!
  • Render these with reds & blacks. IPF branding colors. Perfectly in line with my own sensibilities, funnily enough…
  • Working off midcentury motifs — these could be realized in a Saul Bass-ish way
  • Interaction between text and image. Ex: Dates & times on coat pockets
  • International Poetry Forum branding would be integrated — logos, fonts, could be easily added
  • *The first draft is Jake’s favorite!* Pursue this one!

Simple Bumper Animation

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Graphic Draft

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Notes from Jake

  • Skin tone too red. Heard!
  • Need to integrate QR code and site link
  • Next up: Hand-draw poet’s name and get into typesetting!

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Arden Rusu
Arden Rusu

Written by Arden Rusu

Communication design sophomore at Carnegie Mellon.

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