Arvid StenbackPrivate label special postThe share of private label brands, also known as store brands, is growing in almost all markets. Long gone are the days of no-frills bulk…Apr 30, 2018Apr 30, 2018
Arvid StenbackWhat is the optimal share of private label brands vs national brands?Private label is in the center of much of the action in the packaged goods industry around the world both online and offline. But there is…Feb 21, 2018Feb 21, 2018
Arvid StenbackHow much promotions should you give new customers?A new study on more than 400 000 customers reveals that 15–20% initial promotion optimizes lifetime revenues. Read more below.Feb 15, 2018Feb 15, 2018
Arvid StenbackWhich ad-content drives likes and shares on Facebook?Have you ever wondered how you should craft your Facebook messages and advertising content to reach the maximum number of likes, shares and…Feb 12, 2018Feb 12, 2018
Arvid StenbackHow CVS found out that 50% of their promotions were unprofitable — and what they did to fix it!CVS, a US drug store chain, had over 4000 retail stores in 2004, revenues of ~9 billion USD and 200 product categories, and 30% of the…Feb 7, 2018Feb 7, 2018
Arvid StenbackDid you know a 10% price promotion will grow brand sales by +36%? Read more about it here.Hi there! Have you ever wondered effective your catalogue price rules, coupons and other promotions really are? Are you worried that you…Jan 31, 2018Jan 31, 2018
Arvid StenbackThree myths about sales forecasting and machine learningSales and promotion forecasting is a critical capability for retailers both online and offline. This blog post sheds light on three myths…Dec 19, 2017Dec 19, 2017
Arvid Stenback20–30% of your promotions are unprofitable Here is how to fix them!Retailers spend between 3–10% of their revenue on promotions. Our research indicates 20–30% of all these promotions are unprofitable. In…Dec 7, 2017Dec 7, 2017
Arvid StenbackWhy some of your Black Friday promotions might destroy your profitIt’s discount season with retailers and shoppers alike preparing for Black Friday. One of the most intense periods of the year according to…Nov 13, 2017Nov 13, 2017
Arvid StenbackNew resarch shows retailers should have 40% private labels in their inventoryWhen it comes to retail assortment there is a question that’s crucial for both growth and profitability. How large share of your assortment…Oct 27, 2017Oct 27, 2017
