Imagine you are a manager of a retail outlet selling some popular clothing and accessories. Your business relies on efficient sales by your floor staff and their knowledge about the wares you sell. You know some of your staff are better than others at sales and servicing the customers and have a good feeling who the top performers are, but you’re missing an easy way to tell who is losing you valuable potential sales because they’re just not part of the bigger picture. …
Content. A must-have in today’s marketing mix. When robots are able to compose content and create original art that fools us humans, it is our duty and responsibility to make sure the content we do create is doing the job it’s meant to do: build lasting and meaningful relationships with our consumers and target audiences.
Artificial Intelligence and Machine Learning have the upper hand because they can evaluate heaps of data, formulate a position, and deploy a multitude of versions that can be optimized on the fly for specific audiences. …
Some of them may have had the prescience to ask you to opt-in again, meeting the requirements of GDPR compliance. In other cases you may have been informed that their trusted [third party] advertising partners will also be sending you prized and valuable marketing materials as well. …
It’s funny sometimes how you read an article and say to yourself, “yeah, that could happen” and then file the thought aside somewhere in the file drawer of your unconscious to rest and mingle with the other random points of interest you felt compelled to silently comment to yourself on.
It’s funnier when an event happens, be it personal or in the world of news, that triggers one of those events to pop out and scream in your face.
This time, perhaps not so much funny as a bit scary.
Right now, pretty much everyone in the world who is paying attention knows the events in Greece and China could potentially rapidly derail many high-value initiatives happening. …
What happens when the world at large makes a joke out of media buzz? Well obviously in today’s day and age we have to make a spoof of it on YouTube.
The latest subject: Big Data
Have a look!
If you’re playing in the data space at all it’s worth watching to the end.
(And then ask yourself why I keep seeing the same ad for the Beats headphones I bought last month over and over and over and over and over and over. . . (and over))
(originally published on LinkedIn on July 2, 2015)
Every day, every hour, every second, a new bot or malware is descending on our target audience’s devices trying to rip off our clients and wreak havoc on the digital marketing world. Why? Because it’s free money for whoever can get it right.
Thankfully there are dozens of platforms out there combating this so-called fight against the machine. But is it real? Is it really such a problem?
According to some, it may be the end of the Programmatic channel for good!
Having tested six of the MRC ‘certified’ Viewability and Ad Verification platforms first-hand and seeing how accurately (or I should say inaccurately!) they measure, one must question who is spreading these articles and whether or not we as an industry should accept discrepancies of up to 70% (yes, that is not a typo) among platforms. …
Betterment. Something we all strive to achieve and yet get distracted from chasing. Distracted by any number of both important and useless notifications that make up our life disruption every moment of every day of our lives.
We wake up and check our phones to see what we missed when we were sleeping. We visit any number of social media pages to see what we missed in the last 15 minutes on a repeat cycle, then go back and check again in case we missed something. Basically we’re breaking our concentration state every chance we get because we have been trained to do so. Multi-screen content consumption has successfully lowered our attention span to 8.25 …
One day (in a job interview) someone asked me what I thought Intent meant with relation to marketing. I didn’t go and Ask Google, I answered on the spot that to me it meant understanding “why people do things”, what drives a person to choose one path over another.
In my first three months working at DWA as Head of Intent, I have gotten closer to understanding this a bit better: when Value is delivered and people feel something is Meaningful to them, they will be willing to give you something of value in exchange, such as their money or their time. …
It didn’t take long for the world to embrace the Emoji.
AOL and Yahoo Messenger offered a wide range of Emoji’s before the likes of Facebook got their hands on them.
And we all use them, it’s hard not to.
I don’t care if you are a C-suite golf-loving pretend-you-don’t-understand-mobile business mogul, you know you have snuck in a *wink* or a *sad face* into a Messenger chat within the last 24 hours of reading this.
In fact, I’ll bet every single person reading this right know has used an emoticon at least once in the last 48 hours. EVERY. SINGLE. …
What would you think if I told you IBM was the biggest ad agency in the world in 2015. Would you believe me? Perhaps roll your eyes and ask what the punchline is?
IBM was the largest global ad agency in 2015. They had US $1.9 billion dollars in revenue.
Now I imagine you are asking yourself, how the heck? What the [INSERT EXPLETIVE HERE]?!!!
IBM IX, the agency partner of IBM Watson Analytics, has been harvesting the raw power of the artificial intelligence backbone that makes up the IBM Watson platform. …