Report Introduction

In a world where everybody is looking to innovate and produce new things and send them to the market, there is an equal place for innovative markets to sell those products. Long gone are the days where people just picked up products they need depending on how the packaging looks and appeals to the crowd. Consumers have stopped consuming on a ‘need’ basis and have shifted to a ‘want’ basis to purchase products. Thus, it is important to make them realise what they want and to make and market products accordingly. A way where their ‘want’ turns into a ‘need’. Say, I don’t absolutely ‘need’ a ‘spider grabber’, of course I don’t need it, I can just pick it up with a broom and throw it outside. But this new ‘spider grabber’ has a way that it grabs the spider, without hurting it and keeps the spider in the grabber till you’ve found a safe spot to put it. Wouldn’t I like that more than just using a broom to pick it up and might end up killing it in the process. This product is especially useful for people who live near or in tropical areas that invite a lot of bugs in the house. I, personally, might not need this product, but I sure know twenty odd people who do. And thus when one gets it, then the other does and then the third, thus setting a trend and finally making it a need. Just like the iPhone, if I have an Iphone6, I’m sure going to upgrade to an iPhone 6s, for me, it’s a need because no other phone suits my needs as well as Apple does. The latest iPhones have created a need for youngsters to be creative photographers thus enchanting their camera features per phone. No, I don’t ‘need’ to be an exemplary photographer, but since my gadget demands it, I need to do it. We’re driven by the products we use, not the other way around anymore.