Research of my dream company
Atlas Honda Limited
1-Overview of the company:
Atlas Honda Company is a joint venture between the Atlas Group and Honda Motor Company Limited, Japan. The company manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. With the annual production capacity of 750,000 the company has an authorized capital of 1.5 Billion rupees and paid up capital of 1,034,066 million. The company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda Motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales services. AHL has two manufacturing setups, one in Karachi and the other in Sheikhupura. The Karachi plant is spread over an area of 5 acres and produces 500 units. The Sheikhupura Plant is spread over an area of 23 acres and produce 2200 units per day. The Karachi Plant only manufacturers Cd-70 while the Sheikhupura plant manufacturers all 6 models.
Company Profile:
Foundation of Atlas Autos (Predecessor) 1962
Establishment of Atlas Honda Limited 1988
Industrial Sector Automobile
Company Type Public limited
Parent Company Atlas Group
Head Office Karachi, Pakistan
Factories Karachi, Sheikhupura
Products Motorcycles
Vision:
“Market leader in the motorcycle industry, emerging as a global competitive center of production and exports. To create excellence service.”
Mission:
“A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly graduates as a good corporate citizen fulfilling its social responsibilities in all respects.”
Core values:
➢ Management by Objective (MBO) to align activities toward agreed company goals.
➢ Implementing &s Vision (Strategy, Structure, System, Style, Staff, Skills and shared Values) for the company.
➢ Introducing and retaining complete and skilled staff- right man for the right job.
➢ Using BCG model for strategic direction.
➢ Creating values through implementation of internal controls (SOPs and policy manuals).
➢ Management development to produce performers, organization builders and strategies.
➢ Active participation in management meeting for continuous performance improvement.
➢ Ensuring accuracy and control of information / data through efficient MIS.
➢ judicious sharing of profitability between employee bonuses, divided payout and profit retention.
➢ Honesty
➢ Discipline
➢ Employees as company assets
➢ Recruitment Criteria (best fit between individual & jobs)
➢Learning organization
Products:
• CD 70
• Pridor
• CG 125
• Deluxe
• CG Dream
• CD Dream
• CBR 150
2- Findings from their financial statement:
In year 2015–16, your company continued to build on the successes of the previous year by selling 360,108 units as compared to 287,184 units in the corresponding period of 2015 which shows 25 % growth.
3- Competitors:
Suzuki, Yamaha, Metro, United, and Road Prince
4- Stand out from its competitors:
Atlas Honda is one of the best manufacturer in the automobile industry the key factor that differentiate this company with others competitors is its quality of raw material they focus on quality rather than other Chinese company focus on cost reduction that is why they are far behind from atlas Honda.
5-Summary or insight from one recent story:
Launched newly Honda 150cc:
Atlas Honda Limited (AHL) launched a new motorcycle at a price tag of Rs160, 000, targeting the high-end segment of the market with a 150cc engine. The company, which is also looking to expand its product line, believes that a growing middle class and increasing per-capita income will enable it to achieve higher sales.
“To offer an array of choices, Atlas Honda is enhancing its product line with high-end models and, in the coming days, we will introduce more products to meet the customers’ requirements,” said AHL General Manager (Plants) Afaq Ahmed.
“Due to robust growth in per capita income of the Pakistani middle class, the local motorcycle market is gradually shifting towards higher engine capacity. This is evident from the sales of 125cc motorcycles, which increased by 18% from 256,304 units in 2015–16 to 301,586 units in 2016–17,” he added.
Meanwhile, Ahmed said that the company was also involved in the expansion of its production capacity, which would resolve any future demand and supply problems. Last year, the production figure of the company was 920,640 units, but the expansion will allow up to 1.35 million units of annual production.
Despite the hefty price, Ahmed believes that the model will be well-received. “This bike is not restricted to urban users,” he said, adding that the motorcycle’s features will enable to create a new market currently dominated by Chinese players.
The Self Start Honda will provide a mileage of up to 50 kilometers in one liter, according to the company.
6- Top Management or HR:
GM of Human Resource: Mr. Faisal Iqbal
Chairman: Sanaullah Qureshi
Member:
• Jawaid Iqbal Ahmed
• Saquib H. Shirazi
• Secretary Razi Ur Rehman