9 Way to boost SEO
- Adding a blog to any site gives your clients the opportunity to add fresh content easily and regularly. Search engines love fresh content and if you encourage your client to update the blog on at least a weekly basis, or hopefully even more regularly, you will be giving them a distinct SEO advantage. You can explain to your client that blogs naturally attract search engine traffic and they can take advantage of this by not only adding content as often as possible, but to allow visitors to ask questions or leave comments.
The interactivity of the blog also adds value to the site and can also increase the likelihood of potential customers social bookmarking it and sharing it their social networks, but remember to look out for spam comments and to remove anything that looks like duplicate content.
Blogs also increase the size of the website over time and this can provide a major SEO benefit in the form of an increase in website authority and a higher number of pages to leverage with internal links.
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