Two people are going down street, one of them (let’s name her Jane) enters store A and the other (let’s name him Matt) store B. Jane, who just entered store A is looking for a black dress, however, the store owners decided to showcase all their clothes under one space, menswear, women’s clothing, kids, accessories all placed tougher with no real order or logic. …

What is user retention?

Retention is a metric that measures how many users return to your product over a period of time and considered to be one of the most important KPIs when trying to analyze the product health or potential, it is a key indicator for growth and impacts almost every key business metric (e.g. DAU, Stickiness, LTV and more). …

Before I start let me ask you this question: Why have you decided to access this article and maybe even read it?

Well… There are different possible answers for this question or maybe even a combination of reasons, the motivation behind one’s decision to engage by making an action (from any kind) is subjective and can come from various directions, while some of you are probably trying to enrich their knowledge about a specific topic others might be interested in gaining more followers and broaden their network (we can also talk about my motivation for writing this article but that…

In this two-part article I will cover the journey from business objectives to roadmap and execution and illustrate the connections between different product development processes and the way it ties back to business goals.

What are OKRs?

Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals) and their outcomes. This framework, which is widely common in medium — large enterprise tech companies meant to connect between the company’s goals, the department’s, the team’s and even personal goals over a specified period of time.

If used correctly, OKRs can enable companies and teams to increase efficiency and…