Understanding the two key elements behind AI based personalization and how to adjust them to fit your product will give you advantage when… — Two people are going down street, one of them (let’s name her Jane) enters store A and the other (let’s name him Matt) store B. Jane, who just entered store A is looking for a black dress, however, the store owners decided to showcase all their clothes under one space…

What is user retention? — What is user retention? Retention is a metric that measures how many users return to your product over a period of time and considered to be one of the most important KPIs when trying to analyze the product health or potential, it is a key indicator for growth and impacts almost every key business…

Before I start let me ask you this question: Why have you decided to access this article and maybe even read it? — Before I start let me ask you this question: Why have you decided to access this article and maybe even read it? Well… There are different possible answers for this question or maybe even a combination of reasons, the motivation behind one’s decision to engage by making an action (from…

In this two-part article I will cover the journey from business objectives to roadmap and execution and illustrate the connections between… — In this two-part article I will cover the journey from business objectives to roadmap and execution and illustrate the connections between different product development processes and the way it ties back to business goals. What are OKRs? Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals)…