Asami Saisho – Medium

Asami Saisho

Asami Saisho

What is “FREE SIZE” in East Asia

Brandy Melville is a controversial brand. The company’s concept to produces only slender style clothes is opposite to the current social…

2 min readAug 5, 2020

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Asami Saisho

Why has LAWSON’s package renewal been such a big controversy?

Last month, a big controversy has occurred on the Internet about LAWSON’s package renewal.

2 min readJul 20, 2020

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Why has LAWSON’s package renewal been such a big controversy?

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Asami Saisho

Japan will join a Green-Zone country soon. Then, what will happen?

The government announced that the decreation of the emergency state will be released on May 25. Originally, it was set until June 1st, so…

1 min readMay 24, 2020

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Asami Saisho

Pandemic gets solved all over the world. But how is the future of the world economy?

The Japanese government announced that they have unlocked declaration of emergency in most areas exception to some cities such as Tokyo…

1 min readMay 17, 2020

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Asami Saisho

The number of Patients has been below 40 for 5 days in Tokyo. Can we overcome COVID-19 as it is?

The government announced that the number of patients is decreasing and it’s been below 40 for the latest 5days. Even in terms of the whole…

1 min readMay 11, 2020

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Asami Saisho

Sharing clothes among couples is booming, will it lead to a boost of gender-free?

Similar-look has become common among the young generation and young couples often enjoy it at dating. Mini-mi, the matching outfits…

1 min readMay 8, 2020

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Asami Saisho

The term of emergency declaration was extended in Japan until May 31.

Both patients and death are getting a decline in Japan and the situation is not as worse as European countries, but there is still a risk…

1 min readMay 4, 2020

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Asami Saisho

Why don’t Japanese use luxury e-commerce?

The sales of the luxury brand in Japan significantly decreased due to COVID-19 because they are forced to close physical stores in spite…

2 min readMay 3, 2020

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Asami Saisho

Next week is the key of the pandemic in Japan

We would have enjoyed the GW and been excited about preparation for Tokyo Olympic if it had not been for COVID-19 next week. But the…

1 min readApr 22, 2020

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Asami Saisho

Which is the Next Neiman Marcus in Japan?

It was announced Neiman Marcus is heading to file for bankruptcy and this news shocked a lot of retailers.

1 min readApr 21, 2020

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Asami Saisho

Asami Saisho

Japanese Retail Futurist/Social Commerce/Contents Commerce/Store Experience/Future of Department Store etc… Japanese Twitter account: @qzqrnl

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