The 2 hour ideation workshop

How to generate a wide range of ideas to solve a user problem.

Inviting the right people

Your role

Checklist before the workshop

The ideation workshop

1. Introduction — 5 min

Explain the intended outcomes:

2. Present the problem — 10 min

3. Get inspired — 10 min

4. Individually take notes based research — 10 min

5. Crazy 8’s — 20 min

6. Solution sketch — 10 min

7. Present and vote — 20 min

8. Effort vs value prioritisation — 30 min

Engineers sort ideas — those requiring the least technical effort go to the top

9. Wrap up — 5 mins

The follow up

Plotting the ideas on an effort vs value axis helps identify quick wins

Senior Interaction Designer @ Google

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