Tips for productive call to action buttons
Business and company websites are constantly competing in the digital landscape. So it’s important that your website is well designed, and focuses on providing a positive user experience, in order to really compete with others. And as part of this, you will need to use effective call to action buttons. When well designed, these buttons can increase your conversion ratio, and help your business grow. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work across Manchester with businesses and companies in a range of sectors, to provide stunning web design solutions that get results. As a result, we have produced these tips for productive call to action buttons.
Call to action buttons
As the name suggests, call to action buttons are responsible for driving user action. Whether it’s to sign up, or to purchase an item, call to action buttons can be used to direct users through the different conversion processes. They can help to indicate to users, the steps they should take, guiding them through your website, and the purchasing or signing up process. Every website uses call to action buttons, and it you have probably used more than one already today. But how can you make sure your call to action buttons have the right impact? Or any impact at all?
Productive call to action buttons need to be noticeable, understandable, and appealing. So when designing your call to action buttons, and considering their position in the layout, you need to think about:
- the colour and the “fill”
- the label
- the visual hierarchy
The colour of the call to action buttons
So what real difference does the colour of the button make? Well, it can make quite a lot. A button that stands out from the rest of the page, needs to use a bold colour that draws attention. Even if you squint at your website, your call to action button should still jump out at you.
But what about the “fill”? Well, ghost buttons can be very effective. And these are buttons with no fill, only an outline. However, they can leave some users confused as to their purpose. And the last thing you want users to be wondering is whether the button is clickable or not. So if you are going to use ghost buttons, make sure it is obvious that they are clickable. Again, this will come back to colour.
The label
The test or label you use on your buttons will determine the action the users take. Make it completely clear what pressing the button will result in, and also make your text directive. Phrases like “Buy Now” and “Learn More” work well because they direct the user to action, explicitly. Don’t leave your sales to chance.
The visual hierarchy
We talk about visual hierarchy a lot with web design. And the idea is generally that the largest, most obvious content on the website is the most important. This is often what users expect. So make sure your call to action buttons are organised by importance, and make it clear what you want users to do, when landing on your page. Too many, same level, call to action buttons can leave users confused. And this confusion could mean you lose out on sales and sign ups.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.
Originally published at www.pumpkinwebdesign.com on September 4, 2018.
