Kendall Jenner Pepsi Ad Vs Every Real And Bloody Social Movement
Pepsi has had a history of doing collaborations with various celebrities in order to advertise their products. In this past week, Pepsi had teamed with Kendall Jenner in order to promote their product through a commercial which depicts a wide array of individuals fighting for an unnamed cause. Due to the care free nature of the video in reference to real and meaningful protests that many people have died for, it’s clear that this did not sit well with the majority of the internet.
Linked above is the entire two minute ad by Pepsi. To summarize, the commercial begins with some kind of seemingly mixed Asian guy playing a Cello which then leads to a Muslim girl who seems to be in distress putting together some kind of collage for what might be a social issue. It jump cuts periodically to people of various cultures and ethnicities that seem to be protesting for a movement called “Join The Conversation.” As the commercial continues on, we see more and more people of different cultural background come together while Kendall Jenner is in the back just taking photos for a photo shoot. The questionably mixed Asian guy comes into the picture and nods his head over for Kendall to come around and “Join The Conversation.” Instantly she wipes off her make-up, wig, and carries a Pepsi while marching towards the riot officer to share him one. He drinks it and everyone is hugging with which i’m assuming everyone successfully joined the conversation and the problem is fixed.
At first look, this just seems like some dumb commercial which it indefinitely is however the it’s the idea that they seem to make a mockery out of all serious issues that have been protested have given the internet such outrage. Essentially over simplifying and pandering to as many people as they can, the obviousness of what the commercial was doing by subjugating serious protests to standards of “just give him a Pepsi and we are good to go” has taken a toll on the large company.
Pepsi had pulled the Ad and had this to say:
“Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
It’s important to note that protests of the past have resulted in major bloodshed and widespread slaughter. The fact that Pepsi was willing to air an ad that would create such a mockery of said protests created a funnel for their hate in a day in age where social justice warriors are rampant. SJWs set aside, you cannot just simplify major issues by stating “Join The Conversation.” It’s pretty outright disrespectful for people who have laid down their lives so that we would have the rights we do today for example many of the civil rights movements led by Dr. King or Rosa Parks.
At the end of the day, we can move on because United Airlines obviously did something so much worst and since the public has the attention span of a chipmunk, nobody really remembers Pepsi right now. If you’re going to pander make sure you do it with reference to something that wasn’t as meaningful to American history. These are just my opinions and this is just a blog post.