Asher AgencyIf you want to be successful in the ad business… Part One.It’s almost impossible to go it alone in advertising. It is, after all, a collaborative business.Oct 1, 2015Oct 1, 2015
Asher AgencyThe Importance of the IDEA FACTORYIdeas are the lifeblood of our business.Aug 25, 2015Aug 25, 2015
Asher AgencyUse Twitter to Tighten Up Your WritingA consultant once told me that “tighter is righter.” A handful of well-chosen words provides so much more power than paragraphs that…Aug 10, 2015Aug 10, 2015
Asher AgencyThe Future of Innovation is Customer Co-CreationI’ve always believed in the idiom “two heads are better than one,” but what happens when a company adopts that mantra and expands on it…Jul 23, 2015Jul 23, 2015
Asher AgencyThe Medium and the Message Are ConnectedBuying media is not quantum physics. You have your message, your demographic, and your medium. As long as you can match them up…Jul 16, 2015Jul 16, 2015
Asher AgencyTHE GREAT “CURATION” SCAMI hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t…Jul 1, 20151Jul 1, 20151