I think one learns more from failure than success. Failure is how we humans learn. By getting it wrong, drawing lessons from it, adapting and trying again.
Then there is the fact that I have never spoken to or read a single interview with a business owner who didn’t have failures along the way to success.
If all anyone did was succeed, they would be incredibly lucky, but I think they would be hard pressed to say what they learned.
Perhaps though we should look for a different word then failure. The word has so many negative connotations it can be hard to view it as a positive. Obstacle comes to mind. Obstacles to success. Overcoming them, learning and adapting . That’s the path to success.
I don’t think anyone can dispute that every business faces obstacles during its life, some of which can result in significant setbacks and even encourage feelings of failure.
In that case we could perhaps redefine failure as the negative emotions and feelings associated with obstacles. Failure then becomes a state of mind that one can conciously choose to set aside allowing oneself to focus on the obstacle, focus on what can be learned from it, focus on adapting your business to it and move forward.