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Ashima Sharma
Ashima Sharma

Ashima Sharma

3 Following
3 Followers
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From Apple, Amazon, and the Great Media Wars to Come by Mike Mallazzo

… anything else, this will once again intertwine media’s fate with the ethos of big tech leadership. For Facebook and, to a lesser extent, Google, the plight of journalism was acceptable collateral damage for the growth of their ad businesses. We must hope Apple and Amazon view publishers differently.

From Apple, Amazon, and the Great Media Wars to Come by Mike Mallazzo

In the 2010s, publishers found themselves as commodities in a grand battle between Facebook and Google to sell ads. In the 2020s, publishers will find themselves as a commodity in a grand battle between Apple and Amazon to sell superbundles.

From Apple, Amazon, and the Great Media Wars to Come by Mike Mallazzo

…nd Prime Video. It could experiment with using the news as a lever to sell more Kindles and Alexas. If we’re really barreling toward a voice-dominant future, a morning where Alexa reads you personalized headlines may not be far off.

Claps from Ashima Sharma

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Snapchat’s Gender-Swap and Baby Filters Doubled Downloads of the App

John McDermott

The Marketer’s Guide to Branded Content

Pooja Verma

How AI is shaping the #WomensInternet

Merril Diniz