Here, here. As a trained journalist I’ve wrestled with this stuff as well and couldn’t agree more. If brands and corporations want to support true “brand journalism,” they have to accept that not all the work that comes out of this initiative will support their party line, any more than an investigative piece will support a newspaper/magazine’s advertisers. This is at the core of free speech and for that reason alone I’m making it my mission to produce only what I believe in. Idealistic, yes. High handed, maybe. But it’s the only way I can cut the cognitive dissonance and produce what I hope will be meaningful thoughts for a thinking audience.