The Customer Journey Management Methodology — A 3-Step Approach to Ensure A Successful Result
This white paper is devoted to describe the underlying working methodology of Customer Journey Management and how it can be used to deliver remarkable customer experience. It is this structured approach that helps us to navigate through the wide range of opportunities by assuring that we start with the right pre-requisites and then choose the appropriate opportunities for further exploration.
Without a structured approach it is easy to fall into the trap of choosing among the wide range of opportunities first and then adapting the business accordingly without assessing if the chosen opportunities were the most appropriate ones given the individual business’ perspective.