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MS HCI Student at IUPUI | Seeking full-time UX/Product Design Opportunities (2021). www.ashishdurgude.com

Lyft is a company that provides an on-demand ridesharing service through a mobile application. It’s available on both ios and android. According to Wikipedia, lyft is operating in 640 cities in the United States and 9 cities in Canada.

In this article, I am conducting an app critique for the android version of lyft application.

Primary & Secondary Users

Primary users for this application would be anyone from the age of 18 to 45. This age group has a higher use of this application because it comes under the categories of students, working professionals, etc.

Secondary users would be people from the age of…


Hello everyone. My name is Ashish Durgude. I am from India. Previously I worked as a UX/Product designer at Red Hat. This is my first ever article and I am very happy to share it with you all.

On August 19 (Fall 19), I will be pursuing masters in Human-Computer Interaction at IUPUI. In this blog, I am sharing how I built my profile for MS HCI program.

Why did I choose to do MS HCI even though I was working as a UX/Product Designer?

Well, there is a small story behind it. I had my bachelor in computer engineering from Pune Institute of computer technology, Pune. Before a 3rd year, I had no idea/knowledge about UX/HCI…

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