Ashish MahamunkarLet’s have a word, shall we?Ananya, a 21-year-old coder, has just received her first stipend from her internship at a major fintech startup in Mumbai. Eager to invest…Jun 27, 2023Jun 27, 2023
Ashish Mahamunkar‘Con’ tro ver ‘see’ MarketingAn actor post-clicking a selfie with a fan throws the phone away in arrogance. A leading actress posts on social media criticizing a…Feb 5, 2023Feb 5, 2023
Ashish MahamunkarWhat is the importance of emotions in influencing consumer loyalty?People forget actions, people forget words but they cannot forget the way you made them feel.Sep 5, 2022Sep 5, 2022
Ashish MahamunkarMake my trip — Brand key & HeroesIn this piece I attempt to make a Brand key by identifying a Archyetype and heroes for the sameApr 26, 2022Apr 26, 2022
Ashish MahamunkarTG insights and Rebooting a trending topicI intend to write relatable insights for our Target group with respect to mothers :Apr 15, 2022Apr 15, 2022
Ashish MahamunkarCreating User Personas for BrandsHere I intend to talk about various user personalities that brands zero in on before creating an advertisement, product, or positioning.Apr 6, 2022Apr 6, 2022
Ashish MahamunkarBrand Research: ‘Lev’-is’ King?I was there when Steve jobs removed an iPod out of me to show to the world. I was there everywhere when Rock bands wore me to concerts.Feb 2, 2022Feb 2, 2022
Ashish MahamunkarUnderstanding the funnel- EcommerceI am attempting to tell a story about how the consumer goes through buying journey using the funnel approach. Here I turn a P3 consumer…Jan 13, 2022Jan 13, 2022
Ashish MahamunkarTar-’get’ the customer- Ad campaigns hitting the sweet spotOne of the most important aspects of any Brand campaign or advertisement is to have a well established Target group. The ideal campaign…Jan 7, 2022Jan 7, 2022
