Discounting is also an opportunity to use price as a tool for growth and optimization. If we want to push customers toward a behavior that is better for our business, we discount that option. We do this at my current startup, Spiffy, an on-demand mobile vehicle care and maintenance company.…
Just because we’re not the cheapest option doesn’t mean we can’t appeal to price-conscious customers. We just have to lure them into the tent and level-up the importance they place on quality — from zero to anything more than zero. It’s simple math.