Ashkan AllahyariRelationships between brands in a brand portfolio (article 4 of 4)We have seen that brand portfolio management includes designing, arranging and managing of several brands to meet the needs of various…Feb 27, 2023Feb 27, 2023
Ashkan AllahyariDifferences between brand differentiator and brand energizer roles in brand portfolio management…All brands have a clear role in the brand portfolio. These roles are determined both from brand’s audience point of view (Product-Defining…Feb 2, 2023Feb 2, 2023
Ashkan AllahyariDimensions Of Brand Portfolio Management (article 2 of 4)Looking at brand portfolio management, we will find out that this concept includes design, arrangement and management of several brands to…Jan 12, 2023Jan 12, 2023
Ashkan AllahyariBrand Portfolio Management (article 1 of 4)If you have a growing business, soon or late you will face confusion.Jan 11, 2023Jan 11, 2023