Ashkan AllahyariRelationships between brands in a brand portfolio (article 4 of 4)We have seen that brand portfolio management includes designing, arranging and managing of several brands to meet the needs of various…6 min read·Feb 27, 2023----
Ashkan AllahyariDifferences between brand differentiator and brand energizer roles in brand portfolio management…All brands have a clear role in the brand portfolio. These roles are determined both from brand’s audience point of view (Product-Defining…4 min read·Feb 2, 2023----
Ashkan AllahyariDimensions Of Brand Portfolio Management (article 2 of 4)Looking at brand portfolio management, we will find out that this concept includes design, arrangement and management of several brands to…6 min read·Jan 12, 2023----
Ashkan AllahyariBrand Portfolio Management (article 1 of 4)If you have a growing business, soon or late you will face confusion.3 min read·Jan 11, 2023----