Winning our Hotel of the Month award means your establishment is part of an exclusive club. One where learning is an integral part of the culture and the benefits thereof are felt by both team members and guests alike. To win twice in the same year is a truly exceptional achievement. This month, that honor goes to Kempinski Villa Rosa where the team completed a remarkable 1 342 subjects with an average score of 87%!

Winning twice is no accident. People Training Manager, Nancy Magara, and her team have worked hard to establish Lobster Ink as the preferred learning tool…


The way people interact, work and learn has shifted rapidly, and the need for a personalized learning experience has almost become expected. However, while a tailored learning experience is relatively simple to deliver to an individual, how do you provide the same experience to thousands of distributed teams across the world, in role-specific packages and multiple languages, while maintaining the same quality standards and effectiveness?

To address this challenge we’ve developed a unique piece of functionality called Smart Assignments — our solution to distributing personalized learning at scale. Smart Assignments use tags to identify user groups or business units within…


Contamination. Cross-contamination. Failed inspections. Pests. Illnesses. Scathing social media. Lost business. These are the risks.

No time. Low budget. High turnover. Wrong language. Poor retention. These are the challenges.

Storytelling. Emotion. Animation. Video. Color. Mobile-ready. Language-agnostic. Repeatable. Affordable. These are the solutions.

Ecolab and Lobster Ink are cracking the code of effective food safety training. We show learners the why, not just the what. We connect cause to effect. Emotion becomes content. Short, mobile-ready, impactful videos are easy to access, easy to repeat. Memory sticks, procedures improve, and retention increases.

Ecolab understands food safety. We’ve been creating innovative cleaning, disinfection…


An effective learning strategy means using all of the tools at your disposal. For The Westin — Jakarta, it is a combination of live and online training that keeps their associates’ skills sharp and helps overcome any language barriers. This blended approach saw their learners complete an impressive 2855 subjects with an average score of 74%, making them our Hotel of the Month for March.

Having easy access to a library of online training allows team members to take a proactive approach to their own career development. …


The number of apps on Apple’s App Store is expected to reach 5 million by 2020. We have access to a plethora of digital solutions to help overcome our daily hurdles, promising to make life more efficient and streamlined. But in this saturated market of “solutions”, it’s easy to get lost in the features race and lose sight of truly adding value by solving real problems.

The question we ask ourselves constantly is: how do we develop a product that truly adds value without adding unnecessary noise to an already busy market?

“First up, the solution needs to fit effortlessly…


For Çırağan Palace Kempinski Istanbul, learning is an integral part of their brand DNA. Evidence of this is their completing 984 subjects with an average score of 72% and in so doing, being awarded the title of Lobster Ink’s February Hotel of the Month.

“Being people oriented is one of the hospitality sector’s core values. We touch people’s emotions and experiences. In this challenging hospitality environment, which is rapidly evolving, continual training is very important.” — Cansu Baş, Assistant Public Relations and Communications Manager, Çırağan Palace Kempinski.

To achieve such fantastic results, Çırağan Palace Kempinski doesn’t simply celebrate their top…


What do you do when you achieve your goal? You set the next one of course. For Villa Rosa Kempinski, 2018 was a remarkable year in learning with many accolades. Now, they’ve started the new year with a bang as Lobster Ink’s Hotel of the Month by completing 1029 subjects with an average score of 85%.

This fantastic achievement is the result of smart planning and a healthy competitive drive to continually raise the bar. …


Making the world cleaner, safer and healthier one online lesson at a time.

Ecolab has strengthened its training capabilities with the acquisition of Lobster Ink, a leading digitally-enabled training solution. As the requirement for engaging and effective learning continues to grow, customers can look forward to an exciting new proposition which leverages the best of contemporary curriculum design and production with an intuitive cloud-based platform, built for global workforces.

“We are both proud and excited by the prospect of leveraging Ecolab’s extensive experience and expertise. Our customers are facing new challenges constantly; combining Ecolab’s inspiring credentials with Lobster Ink’s capability building technologies will enable us to deliver unique solutions, quickly and at…


“To learn with Lobster Ink is not just to read out of a book,” says Joyce Ann Lajo, Learning and Development Manager at One&Only The Palm, Dubai. “It’s interactive and fun because you’re learning through videos and practice. Furthermore, the fact that Lobster Ink is taught by industry professionals who are passionate does enroll the attention as well.”

This engaging experience builds confidence and boosts morale, and for colleagues at One&Only The Palm, this is what it means to learn. During the month of December, colleagues completed 1 709 subjects with an average score of 78%.

Supporting and motivating learners…


On 19 June, Lobster Ink was announced as a winner of the EdTechXGlobal Growth Awards.

The awards recognize education technology companies who have shown the most impressive growth and innovation over the last 3 years and is another significant milestone in what has been a remarkable year for Lobster Ink.

“We’re incredibly proud to be recognized in what is becoming an increasingly competitive industry. We’ve always believed that our unique combination of cutting-edge technology and learner-centric design would deliver a solution that stands out in the enterprise space. But this is just the beginning, I’m most excited for the roadmap…

Ashley Kooter

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