Ashley OrtegaTranslation Not Necessary to Be Lost: IconographyI recently arrived to Germany for the first time. I’ve heard stories from too many people about what happens when you don’t follow the…Apr 14, 2017Apr 14, 2017
Ashley OrtegaMaking Things For Others Is Practicing Information ArchitecturePicture yourself walking into an IKEA. The store is seemingly endless shelves organized into rooms of varying sizes — how are you going to…Mar 6, 2017Mar 6, 2017
Ashley OrtegaEmpathy and How to Plan for Painting a Living RoomThis week in DesignLab’s UX Mastery course, we are learning about the holy grail of UX Design: user empathy. (Okay, okay maybe there’s some…Feb 13, 2017Feb 13, 2017
Ashley OrtegaUX Design: Pinning Down a DefinitionWhen you ask, “What is UX Design?”, one of the first things someone will tell you is what it’s NOT. Some may tell you that UX Design is…Feb 11, 2017Feb 11, 2017