Ashley PoynterHow to Use Fintech Content Marketing to Build TrustBusinesses at the top of their game all leverage fintech content marketing to build trust. Why is this? To support your fintech’s customer…Apr 24, 2023Apr 24, 2023
Ashley Poynter3 Tenets of Marketing That Every Fintech NeedsMarketing is a broad concept and the potential campaigns are endless — but fintech marketing principles are more finite. Rather than…Aug 18, 2022Aug 18, 2022
Ashley PoynterRefresher: How to Create a Strong Fintech Audience PersonaFintech audience personas are critical for content marketing success. It’s table stakes to understand who you are creating content for —…Aug 17, 2022Aug 17, 2022
Ashley PoynterHow to Optimize Fintech Content Marketing OperationsIt seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of…Aug 16, 2022Aug 16, 2022
Ashley PoynterHow to Define & Document Content Marketing Goals | Content RewiredDefining and documenting your content marketing goals is essentially asking yourself you will measure success by. It’s the “what’s the…Oct 10, 2017Oct 10, 2017
Ashley PoynterFintech Content 101: Focus on Creating Retention Content | Content RewiredGreat fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to…Aug 22, 2017Aug 22, 2017
Ashley Poynter5 Fast Content Marketing Tactics for Fintech Lead Generation | Content RewiredFintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business.Aug 1, 2017Aug 1, 2017
Ashley Poynter5 Fast Content Marketing Tactics for Fintech Lead Generation | Content RewiredFintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business.Aug 1, 2017Aug 1, 2017
Ashley PoynterGreat Examples of Fintech Content Marketing | Content RewiredAs fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase…Jul 18, 2017Jul 18, 2017
Ashley PoynterTop Challenges to Marketing Fintech at the Crossroads of Innovation & Inertia | Content RewiredThe perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers…Jun 26, 2017Jun 26, 2017