21 Gems of Business Wisdom From the Rise Up Challenge, Part One

Ashley Whitlatch
6 min readJun 22, 2020

Successfully navigating this ‘new normal’ for your business to thrive.

Credit: Unsplash

You might be thinking, “But what’s the ‘Rise Up Challenge’? And why should I care about takeaways from it?” For most of us, the past few months have been a bit like being a wool ball jumbling around your dryer on high. In April, I stumbled upon a Facebook group for entrepreneurs trying to navigate their way through COVID-19. The lineup was impressive. Inspirational leaders like Sara Blakely, Michael Hyatt, Shonda Sumpter, Jesse Itzler, and Shaun T were going to share their knowledge. For free?! There had to be a catch. But there wasn’t. In fact, there was no pitching allowed, but instead the organizers offered at the end packages with these speaker’s courses with 100% of the proceeds given to charities the audience voted on. Talk about giving back. In less than two months, they raised almost a million dollars.

Side Note: this was a brilliant way to rethink an event for our new, virtual world. It was a FB LIVE daily at 10am; it wasn’t overwhelming because it wasn’t stuffed into three or four days, and by the time we got to the Marathon day we were all invested in being there because we’d all gotten an incredible amount of value from the previous talks. That’s another post though…

--

--

Ashley Whitlatch

Writing about startup life, brand storytelling, and books! Founder, Valor & Lore | Fractional CMO/Brand Consultant | Former tech VP Marketing | Booktoker