This is so exciting! — I’ve been reading a lot about how to promote my upcoming book and the prevailing advice seems to be to start promoting it well before you publish it, especially with an email subscription page. Done! Unfortunately, the process of getting subscribers has been very slow because I haven’t been working…

The key is to use a (simple) homemade system — Writing my book has been quite an education. I knew it would exercise my capacity for patience and discipline, but I hadn’t anticipated how easily ideas, notes and edits-to-do can turn into a tangled ball of string that would deter even a bored and hyper kitten. Fortunately I caught on…

Auto-deliver content by email, Feedly and more! — I recently had to get crafty to make more of my content accessible by email. It’s a way people can get updated with all of my blog posts and podcast episodes, but no other content from my website, in their email inbox. I love the idea of people getting my…

Hint: it’s a lot of reading and a lot of mental notes — Just like with any product you’d like to develop, it’s important to research both prospective readers of your upcoming non-fiction book and your competition first and throughout the writing process. No, I don’t mind stealing ideas or text… I mean to figure out what people want to read and what…

Having a high WPM doesn’t mean you write fast — I’m a very fast writer. I have been ever since my early teens, once I could type fast. I owe it partly to my fast reading skills and also partly to my skill for stream of consciousness writing. In other words, I can write without censoring myself. …

Messy workflows hurt your income and your soul — When I decided to try to get monthly copywriting clients instead of my usual way, one-off projects, I didn’t consider how their ways of managing the project would affect my ability to do the job and affect how much money I could make doing it. What I found was that…

Fast writers have something in common — For as long as I’ve been a touch typist with a high WPM, I’ve been a fast writer. I never knew why exactly, but I suspected my love of writing was the primary cause. …

Your notes can give your copy a head-start — In my teens I was very seriously pursuing a career in journalism. I didn’t take a spare in any semester to make it possible for me to do a morning co-op with a community newspaper instead to increase my chances of being accepted into a prestigious journalism program. I loved…

Your content needs to help people acquire value — The time and money you spend on social media for your business will be an expense, not a profit, if you don’t use trial and error to see what works and what doesn’t. This is commonly understood in the content marketing world, but did you know that it heavily applies…