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Ashley Couto

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Better Marketing

13 Design Mistakes That Are Killing Your Conversions—With Visual Examples

People blame copy when landing pages aren’t converting, but they forget about the design. Don’t make the same mistake.

Apr 16

Misaligned option table features

Apr 16

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Ashley Couto
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Better Marketing

How To Write & Design an Effective LinkedIn Carousel

LinkedIn carousels are the best way to grow your following. This is the ultimate guide to creating carousels that get you business.

Apr 4

Ashley Couto is a LinkedIn carousel designer

Apr 4

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Practice in Public

How I Became a LinkedIn Top Voice in Under 30 Days With Less Than 1000 Followers

This is the most straightforward and time-effective strategy to getting a Top Voice badge.

Feb 6

Feb 6

Ashley Couto
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Better Marketing

A Multi-Passionate Entrepreneur’s Guide to Building A Personal Brand

If you’ve got all the ideas, here’s how to market them cohesively and use your personal brand as the glue for your ideas.

May 23

May 23

Ashley Couto
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Better Marketing

How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets

This is a hyperfixation-fuelled masterclass in how images can sell more powerfully than words.

May 3

A breakdown of the key elements of Dua Lipa’s visual vocabulary on the Future Nostalgia cover.

May 3

Ashley Couto
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Better Marketing

7 Websites to Get Free (or Insanely Cheap) PR for Your Company

Some of these are well-kept PR industry secrets.

Apr 18

Two women celebrating by a lake

Apr 18

Ashley Couto
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Practice in Public

My Simple, 4-Hour Medium Marketing Strategy that Made Me $7131 Last Month

My simple guide to using Medium as an effective organic lead generation platform.

Apr 3

My Simple, 4-Hour Medium Marketing Strategy that Made Me $7131 Last Month

Apr 3

Ashley Couto
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Better Marketing

How to Set Up Your LinkedIn Profile So Journalists Can Find You — Tips From a Journalist

It’s easy to get PR with a LinkedIn profile that’s set up properly and leverages keywords in the right spots. This is your guide.

Mar 25

Installing LinkedIn app via the app store

Mar 25

Ashley Couto
in
Better Marketing

14 Reasons Your HARO Answers Aren’t Getting Picked Up

If you’re submitting answers to Help a Reporter Out and you’re not getting any traction, this will help you troubleshoot and course…

Mar 20

14 Reasons Your HARO Answers Aren’t Getting Picked Up

Mar 20

Ashley Couto
in
Better Marketing

How to Pitch a Journalist — According to a Journalist

I get 50–80 daily pitches as a journalist. Only one makes it to an editor. Learn how to be that one.

Mar 12

A journalist sitting at her desk working on a story. Generated in Midjourney.

Mar 12

Ashley Couto

Ashley Couto

she/her/they

Friend of Medium

Writing about the effects of art & advertising on the human psyche & soul. Writer & marketer. PhD student in Medieval Studies at Universidade NOVA de Lisboa.

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