PinnedPublished inBetter Marketing13 Design Mistakes That Are Killing Your Conversions—With Visual ExamplesPeople blame copy when landing pages aren’t converting, but they forget about the design. Don’t make the same mistake.Apr 16, 202420Apr 16, 202420
PinnedPublished inBetter MarketingHow To Write & Design an Effective LinkedIn CarouselLinkedIn carousels are the best way to grow your following. This is the ultimate guide to creating carousels that get you business.Apr 4, 202421Apr 4, 202421
Published inBetter MarketingA Multi-Passionate Entrepreneur’s Guide to Building A Personal BrandIf you’ve got all the ideas, here’s how to market them cohesively and use your personal brand as the glue for your ideas.May 23, 202423May 23, 202423
Published inBetter MarketingHow To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling SecretsThis is a hyperfixation-fuelled masterclass in how images can sell more powerfully than words.May 3, 202413May 3, 202413
Published inBetter Marketing7 Websites to Get Free (or Insanely Cheap) PR for Your CompanySome of these are well-kept PR industry secrets.Apr 18, 20245Apr 18, 20245
Published inBetter MarketingHow to Set Up Your LinkedIn Profile So Journalists Can Find You — Tips From a JournalistIt’s easy to get PR with a LinkedIn profile that’s set up properly and leverages keywords in the right spots. This is your guide.Mar 25, 202416Mar 25, 202416
Published inBetter Marketing14 Reasons Your HARO Answers Aren’t Getting Picked UpIf you’re submitting answers to Help a Reporter Out and you’re not getting any traction, this will help you troubleshoot and course…Mar 20, 20248Mar 20, 20248
Published inBetter MarketingHow to Pitch a Journalist — According to a JournalistI get 50–80 daily pitches as a journalist. Only one makes it to an editor. Learn how to be that one.Mar 12, 20249Mar 12, 20249
Published inAbout Me StoriesAbout Me — Ashley CoutoI write about art, business, and the place on the venn diagram where they meet.Feb 6, 20242Feb 6, 20242
Published inPractice in PublicHow I Became a LinkedIn Top Voice in Under 30 Days With Less Than 1000 FollowersThis is the most straightforward and time-effective strategy to getting a Top Voice badge.Feb 6, 202441Feb 6, 202441