For less than 10% of that money, you can hire the most attractive male and female models in the world to work for your train company so they can hand in a drink to every passenger. So, in this case, you would still have 5 billion left and people will not only want that train to travel slower but will ask to remain for a while after it arrives at destination.
Eurostar, a train company, used £6 billion to reduce the travel time between Paris and London by about 45 minutes. What if, for below 1 billion you could put a high-speed wi-fi on those trains, which would not reduce the duration, but would have improved the enjoyment you receive from your journey?
…g to be portals. They want to show you the weather, news, suggestions and other trending materials. Meanwhile, what people get wrong about Google’s simplicity is not that they have a great design, but it’s an illusion they create through their simplicity. Google is a portal too, they show you the weather and news also. However, they don’t show it first. Why? Perception. It makes you feel that it is simple, better, faster because there is no clutter around. Meanwhile, Google’s search engine is the same Yahoo or Bing, but in a different package.