It’s okay that your startup doesn’t have a communications strategy.

1. Storytelling: learn what’s interesting, and then lead with it.

  1. The status quo and why it sucks (context)
  2. Why this problem is so important (passion)
  3. What’s changed about the world — new tech, behavior, regulations— that enables us to finally solve it (timeliness)
  4. Why we’re the right team to take it on (credibility)
  5. What traction we’re seeing (momentum)
  6. What you, the recipient of this message, should do now (call to action)

2. Conflict: lean into your drama.

3. Relationships: talk to reporters (especially) when you don’t need to.

  • Radio silence
  • “HI YOU’VE NEVER HEARD OF US WE HAVE BIG NEWS TOMORROW PLEASE WRITE ABOUT IT!!!”
  • “Did you get my email…?”
  • “The news is out, are you going to write an article?”
  • Radio silence
  • Rinse and repeat

4. Signals: it’s your job to create moments in time.

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Ashley Mayer

Ashley Mayer

All things communications. Beauty by way of venture capital and enterprise software.