Time is our scarcest resource. Other resources like money and people can fluctuate up and down, but time only moves in one direction.

When I share this quote with others, they appear to get it — but then their actions prove otherwise. Most people still value money more than time and make decisions based on the present value of money vs. the future value of their money investment (ROI).

This is, not limited to, but quite prevalent with early-stage entrepreneurs who mistakenly equate bootstrapping to being cheap. And pride themselves in spending nothing, but sweat equity on everything. …


Ash Maurya

Author of Running Lean, Scaling Lean, and Creator of Lean Canvas - Helping Entrepreneurs Find Their Business Model @LEANSTACK.

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