Thanks for the article Ash, great learnings here.

Yousef —

Money isn’t the telling validation. It’s identifying the leading indicators (customer behavior) that lead to future monetization that’s way more actionable.

Prior to MVP, you can only measure interest but you need to sufficiently buffer interest because not everyone will follow through. You might for instance need to gather 100 leads to land a 10 good customers. Key is to always tie back to what customers do and not rely on what they say (alone).

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