Ash Maurya – Medium

Ash Maurya
in
Love the Problem

Moved to Substack

1 min readNov 11, 2022

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Moved to Substack

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Ash Maurya
in
Love the Problem

The Simple Shapes of Customer Stories

Inspired by Kurt Vonnegut’s lecture on “the simple shapes of stories,” I’ve previously riffed on The Simple Shapes of Startups. More…

7 min readAug 17, 2022

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The Simple Shapes of Customer Stories

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Ash Maurya
in
Love the Problem

Running Lean — 10th Anniversary Edition

Time flies. It’s been 10 years since the last edition of Running Lean. Since then, I’ve spent thousands of hours training and coaching…

4 min readFeb 3, 2022

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Running Lean — 10th Anniversary Edition

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Ash Maurya
in
Love the Problem

The Customer Factory Manifesto

Successful businesses are more alike than unalike. They share a common universal goal and employ a systematic approach to building a…

6 min readDec 7, 2020

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The Customer Factory Manifesto

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Ash Maurya
in
Love the Problem

The True Value of Your Time

Time is our scarcest resource. Other resources like money and people can fluctuate up and down, but time only moves in one direction.

6 min readFeb 11, 2020

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The True Value of Your Time

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Ash Maurya
in
Love the Problem

In Search of Unicorns

The traditional startup funnel is broken.

6 min readJan 10, 2020

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In Search of Unicorns

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Ash Maurya
in
Love the Problem

Start With Mindset

Time flies. We’re already at the 10 year anniversary of the Lean Startup. Yes, it was a little over 10 years ago that Eric Ries started…

6 min readSep 12, 2019

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Start With Mindset

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Ash Maurya
in
Love the Problem

Level up your entrepreneurial game with our battle-tested playbooks

If you’re a long time reader of this blog, chances are high you’ve read my first book: Running Lean. But did you read my second book…

3 min readJun 6, 2019

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Level up your entrepreneurial game with our battle-tested playbooks

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Ash Maurya
in
Love the Problem

What is a Job-To-Be-Done (JTBD)

You’ve probably run into the jobs-to-be-done framework/theory. I did several years ago when I first stumbled into the Milkshake Study…

7 min readApr 3, 2019

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What is a Job-To-Be-Done (JTBD)

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Ash Maurya
in
Love the Problem

The Root Cause for Innovation Theater and How to Avoid It

In a recent post, I shared a reference implementation of an innovation funnel built on the Continuous Innovation Framework and cautioned…

5 min readMar 19, 2019

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The Root Cause for Innovation Theater and How to Avoid It

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Ash Maurya

Ash Maurya

Author of Running Lean, Scaling Lean, and Creator of Lean Canvas - Helping Entrepreneurs Find Their Business Model @LEANSTACK.

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