Successful businesses are more alike than unalike. They share a common universal goal and employ a systematic approach to building a repeatable and scalable business model.

This manifesto shows you how.

1. All Businesses Share a Common Universal Goal

All businesses, irrespective of business model type (b2b, b2c, digital, hardware, services, etc.), share a common universal goal:

To…

In a recent post, I shared a reference implementation of an innovation funnel built on the Continuous Innovation Framework and cautioned that while funnels are powerful visualization tools, they have their limitations.

A reference innovation funnel built on the Continuous Innovation Framework

The biggest limitation is sub-funnel optimization which, in this case, is one of the leading causes for Innovation…

In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three…and possibly more.

The bigger context

You don’t get a gold star for following process, but achieving results — specifically, business model results.

What is a business model?

A business model describes 3 things: value creation, value…

Ash Maurya

Author of Running Lean, Scaling Lean, and Creator of Lean Canvas - Helping Entrepreneurs Find Their Business Model @LEANSTACK.

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