Thanks Josh Elman, great description of why not all “virality” (or growth hacking, or customer acquisition) is equal! It’s difficult, yet so important, to be intentional in cohesive product, user flow and marketing strategy design to create the right uptake. I’m curious, have you seen any great examples of “virality” creation for enterprise or B2B products or platforms? I see you mention LinkedIn’s “infectious virality” (similar to network effect?) — any from datacenter, SaaS, marketplace or other B2B companies? Thanks.