Product or Experience?

Its about time I start writing. So what better to start with than the profession I love and cherish and that has changed my life.

Product Design — The new “UX”

‘Product’ design or ‘User Experience’. Whats the difference?

There was a time in the past when all people spoke about was providing rich and wonderful experiences to their users. But lately, what everyone has come to realize is that an experience is just part of the bigger picture. We need to sell an entire package. This includes not only how people use/ interact with the product but how it feels, looks, performs and grows. How it sells in the real world. How people perceive it. How efficiently it works. How fast it is.

Experience is now a noun. A sellable, perceivable, tangible thing- a Product.

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