The opinions expressed here represent my own and not those of my employer
Why WhatsApp calling did not become popular just like WhatsApp chat in India?
Here are couple of reasons which I think are the root cause for a market like India
- India is a very price sensitive market. Incoming calls on whatsapp are not free. (You need to pay for data). A traditional operator call is. Also, the call rates in India are the lowest compared to other markets. People prefer making a phone call
- Consumers are still on 2G (for whatever reason) and the VOIP call implementation of Whatsapp is not great. Although, WhatsApp is working on it constantly to improve.
