Why WhatsApp calling did not become popular just like WhatsApp chat in India?
Here are couple of reasons which I think are the root cause for a market like India
- India is a very price sensitive market. Incoming calls on whatsapp are not free. (You need to pay for data). A traditional operator call is. Also, the call rates in India are the lowest compared to other markets. People prefer making a phone call
- Consumers are still on 2G (for whatever reason) and the VOIP call implementation of Whatsapp is not great. Although, WhatsApp is working on it constantly to improve.