I hate to say it, and this is a very well considered article, but Facebook isn’t just there to manipulate for your own ends, to line the pockets of the company you work for.
It’s a social network. For, you know, people to chat to each other and stuff.
If you work in the web, you will undoubtably have come across a client referring to “the fold”… Wait.. Whatnow? Computer screens don’t have folds. They have scrollbars!
The term “the fold” comes from newspapers. Which are inevitably folded in half. The headline needed to come before…