I hate to say it, and this is a very well considered article, but Facebook isn’t just there to manipulate for your own ends, to line the pockets of the company you work for.
It’s a social network. For, you know, people to chat to each other and stuff.
I can’t help but think that social media managers getting butthurt because the platform isn’t doing their bidding seem to be missing the point.
No disrespect, and I work in the digital sphere, alongside social media managers — but when this social thing started it felt non-curated. It felt like freedom. We could go on. Hook up with old friends, expand our personal networks.
When the whole thing became co-opted by companies specialising in manipulating the platforms to their own ends, it stopped feeling like freedom and it started feeling like manipulation.
From a personal, every day useage perspective. My friends posts are more important than your ads. That’s the case. Whatever you think this algorithm to be. In my opinion, it’s working. I don’t want your ads in my face. I’m not on Facebook to be marketed to.
It’s a bit of a problem that teams exist to “manipulate” social feeds. Fundamentally. People on social networks don’t want to be advertised at. They want to socialise.
If you were in a bar and every 5 minutes someone from some company or other butted into my conversation, trying to sell you something, you’d get a bit pissed off.
I personally think Facebook have the balance right. I’m sorry it annoys you professionally, but it’s not for you. It’s for me, and my friends.