Ashwin G G
Nov 4 · 2 min read

Invest in the Right Place at the Right Time [Startup / Entrepreneurship]


Today I met a person during lunch whom I didn’t know before. He was talking something about businesses with someone I know and I stopped by them and was listening to them. The person I know got bored and left soon but we continued talking for an hour! He’s working in a private bank and is preparing to startup on his own. He narrated a story of one of his clients which has got some tips for the aspiring entrepreneurs. What’s the story? Read on.

His client was working in a wholesale dealership and was supplying the goods to the retailers. The retailers used to contact him as he was the one who delivered the goods and obviously the owner will be busy with his other works. This way he got the contacts of all the clients/customers of his boss’. He studied what are the needs of the market, what is the void that has to be fulfilled and learnt all the tricks and tactics that are necessary to run a business. After a few years of this “Market Study”, he left the dealership and went on to start a franchise of a product on his own. With the market research he had done earlier and the contacts he had gained, he quickly grew his business and now he has 5 franchises and his net turnover is more than 400 thousand (4 lakhs) INR per month!

What the above story tells us is the need for market research and understanding the needs of the customers. Don’t push a product that is not needed to the customers; instead produce something that the customer is in need of. To know what the customer needs, who are the competitors, what is their market share, market research is necessary. Investing in the right place at the right time also plays a vital role in the success of a startup or a business. When there is an opportunity in the market and less competition, we should jump in right then and build a strong fort. But entering a market where there is already enough competition and the market value is decreasing may be fatal for you.

One thing I would like to clarify here is that I’m not an entrepreneur (not yet!). But my interest in business and startups make me follow this field closely and express my opinion. At the end of the day, only your ideas, planning, the way you execute your plan and most importantly your dedication and perseverance towards your startup/business matter.

Don't forget to share this article with your friends and aspiring entrepreneurs out there. Leave your opinions in the comment section below. Thank You!

- Ashwin G G

Connect with me on LinkedIn: https://www.linkedin.com/in/ashwingg

    Ashwin G G

    Written by

    Microsoft Student Partner | Passionate Coder | Aspiring Entrepreneur