Why MBA in Marketing May Be a Good Step Ahead

Often aspirants of an MBA degree face the dilemma of which field to specialize in. While the coveted degree is a big booster to career growth in its own right, a wrong step in the field of specialization chosen can be the biggest blunder in your career. With the kind of investment in terms of money and effort that is required makes it fairly clear so as to why should that be.

Here, we discuss why an MBA in marketing can open unknown doors and help you climb the ladder quickly. But before that, it is important to break the myth that marketing men lose jobs in recession. The fact is that on the contrary, a marketer’s job becomes all the more significant as companies try to push sales further.

The job profiles usually open for graduates in the field are:

Marketing Manager- The profile is marked with intensive research on consumer behavior as it entails customer servicing and retention as the prime objective. Marketing strategies and emerging technologies are other areas that demand a constant updating.

Brand Manager- Brand positioning is the key function played in the particular job profile. The aim is to promote a product through various marketing channels like PR, advertising, media, etc. The need revolves around identification of areas where the target consumers mostly thrive and to position the product in a way so as to attract their attention.

Marketing Research Analyst- These professionals form the crux of the marketing community. They are the people who do the groundwork. From new tools required to enhance marketing to learning about consumer behavior and even change in the consumer’s tastes and preferences. Every strategy is based on data provided by the specialists.

Sales Manager- The multitude of activities that form a part of the job profile includes creating customer satisfaction and monitoring schemes in the retail sector along with monitoring the competitor’s activities. These help sales managers in fixing sales targets and monitoring business development.

Top MBA institutes in India offer world class facilities to its students in order to prepare them well for the future endeavours. If Marketing is a serious thought, a professional training in the field may prove a fruitful exercise.

Business schools in Delhi like Asian Business School provide courses in a customized fashion. So, courses can be opted for according to one’s own preferences.