Make your next project a success: The People Canvas

Asim Mehr
2 min readNov 9, 2017



What do you think is the biggest reason why projects fail? Often in product development, startup initiatives, and significant organisational transformation projects, we concentrate on the operational mechanics and overlook the human quotient.

Most business models revolve around revenues and costs, with human resource either implied or considered as a small portion of the overall picture. Too often a good idea or a product fails if it does not get the right support of key people in an organisation. Similarly, a startup might not be able to scale fast or compete well if it overlooks the right partners and supporters.

The people canvas provides a comfortable and convenient approach for mapping out the stakeholders that can make or break your initiative. It brings to focus the implied people side of a business model and helps augment the planning needed to launch any new venture.

Download the given template and take 15 minutes to complete it for the project or initiative you are currently working on.

Note: The People Canvas is an adaptation of the original Business Model Canvas by Alex Osterwalder.

Download an editable version of the People Canvas here