Visual Communication — Meaning and as Your Career

Visual communication is the communication of ideas through the visual display of information. Any image that is used to communicate an idea, whether it’s a sign, poster, drawing, photograph, or television advertisement, can be included in the field of visual communications. Visual communication is the most powerful medium for transferring volumes of information.

We are living in a visual world. Since the invention of television and the Internet, visual communication has bombarded the world. The average person is showing preference to learning and being entertained through visual media as opposed to printed material.

While visual communication of information is a key component in improving knowledge, perception and understanding, Visual Literacy is the ability to interpret and make sense of what you see, thus learning from it. Professor Edward Tufte describes visual symbols is a better way to communicate because it “gives the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.”

What we see has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and how we are influenced by it.

Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react differently to visual stimuli.

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