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Green. Eco. Conscious. Climate Positive. Carbon Negative. The conversation around fashion’s social and environmental impacts is riddled with jargon. In a time where we’re all waking up to the far-reaching impact of our modern lifestyles, many of us are looking to make better decisions but the majority of these marketing slogans are just that — catchphrases with untraceable statistics and vague claims. Without data and transparency around these claims, we lack good quality information needed to understand our impact and as result are no closer to making informed decisions.

If we’re serious about tackling the climate crisis, we need to…

ASKET’s co-founder, August Bard-Bringéus shares how the global pandemic could be an opportunity to reset and build new ways of operating within the apparel industry

With the global pandemic, putting lives and economies at risk, the world has mobilized with a sense of urgency that hasn’t been seen in 70 years. What many of us enjoyed as everyday human rights; travel, social contact, leisure, have been put on hold almost overnight. Governments are ramming through unparalleled legislation to support financial aid. While companies are scanning their value chains for vulnerabilities at hyper-speed.

Above anything what the lockdown has shown is…

Forget Fast Fashion. Although we decided to paint a different ‘F-word’ on a 110m2 wall located on one of Stockholm’s busiest shopping streets, in September this year. In the wake of the growing climate crisis, we felt it was time to speak frankly about fast-fashion and the far-reaching impact it has, not only on the environment, but also those working in the supply chain and on consumer behaviour.

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The fashion industry is one of the most polluting in the world — accounting for 10% of global carbon emissions — and according to a report from The Business of Fashion and…


The Pursuit of Less — We’re restoring the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces.

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