ASKFASHIONISTO
2 min readJan 3, 2022

Moncler launches two absolutely crazy and revolutionary perfumes …

The brand launches a fragrance for men and a fragrance for women totally out of the ordinary …

Difficult to innovate in the classic world of perfumery. And yet! The Moncler brand is revolutionizing the codes with two new fragrances, one for men and one for women. Its specificity? No, it is not its smell, but its packaging: a bottle topped with a fully connected shell and fitted with a led screen allowing you to customize the message that appears there.

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Moncler perfumes, two addictive juices

If technological innovation and the possibility of writing the message we want on the bottle screen is what attracts us, the composition of the juices is totally what slows us down. Moncler for men It is an aromatic woody note with hints of clary, pine, sandalwood, vetiver, cedar and amber.

By his side, Moncler for women It is a musky woody floral with aromas of snow, dusty notes and bergamot on top, heliotrope and Sambac jasmine in the heart and vanilla, cedar, sandalwood and amber in the bottom.

Exclusive agreements that refer to the world of publishing, much loved by the brand Moncler.

Moncler perfumes: ultra high-tech personalization

We could also play our cards at the table — we loved playing with these scents on the editorial team. First we write down our first and last name, then the title Grazia, before continuing with countless jokes “Don’t forget the bread”, or”You owe me 2.50 eurosLeaving aside humor, the appearance of the text on the LED screen is very elegant and totally elevates these fragrances to the rank of decorative object that we can display at will at home, in our bathroom or even in our living room. To change the text, it is as simple as a reality TV candidate: there is a QR code to blink on the cardboard box of the perfume that takes us to the application. Connect the bottle and the phone via bluetooth and change the text simply by typing it in the application. Hard to get easier!

Moncler perfumes, € 180 for 150 ml.

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